Customer Profiling and Equality Training

Customer profiling and insight are key tools organisations use to collect and analyse information about their customers/tenants. This practical course offers delegates a great chance to increase their knowledge about how the equality information that they gather can be used to tailor services, identify future needs in relation to service planning and development and assess access and barriers to services and outcomes for people across the protected characteristics


Participants will also explore and discuss how their own organisation is performing in terms of customer profiling and gain ideas on how their organisation can make the most of the information it collects.

Objectives - The learner will be able to:

Explain the difference between customer profiling and equality monitoring

Analyse equality data to assess access barriers for people with protected characteristics

Use equality data to plan for future needs from services and development

Apply customer profiling information to tailor services

Identify steps which can be taken to improve equality monitoring and customer profiling data collection.

Target audience

This course is aimed at managers, board members and staff dealing with aspects of service improvement, performance data, self-assessment and tailoring services.



1 day


How to book

If you would like to book our Customer Profiling and Equality training or want further information please contact or call 02920 537 630.